It is time for Dolby Vision!

[MMIX]

Dear Samsung,

your HDR10+ alliance is breaking further apart and is at an end. 20th Century is giving up HDR10+, Disney is not interested either and is fully committed to Dolby Vision. Panasonic, co-founder of HDR10+, has also been open to the opening of Dolby Vision for some time now (with good reason).

In short, Dolby Vision is the clear winner! Why does Samsung refuse to open Dolby Vision? HDR10+ is at the end, as you can already see:

Netflix: No interest in HDR10+
Apple TV: Not interested in HDR10+
Disney: No interest in HDR10+
Prime Video: HDR10+ available, BUT 99% only HDR10 without dynamic metadata, Dolby Vision with full metadata available!

Ultra HD BluRays: Hardly any HDR10+ content, but extremely much Dolby Vision content. Soon there will be no more 4k BluRays anyway. Then everything will run via streaming.

In the end it is not comprehensible why Samsung is sticking with HDR10+. It's over. Dolby Vision is the clear winner, especially since Dolby Vision IQ has already been developed further.

If Samsung wants to attract new customers and retain old ones in the future, Dolby Vision must be introduced. What could Samsung not have for horny TVs, Q90r, Q85r, Q95T, Q90T etc. with Dolby Vision (and HDR10+). The perfect equipment for 4k content. If you continue to shut yourself off against it, I honestly see black.

I hope that when Dolby Vision is introduced, we old users with 2019/2018 QLEDs will also be considered. This is unfortunately not always the case with you Samsung.    

In this sense, it is high time for Dolby Vision on Samsung TVs. HDR10+ has (clearly) lost.    

(But probably Samsung is not interested in the opinion of its community and is probably too ambitious as HDR10+ developer to admit defeat)

[getaceres]

I already know what HDR10+ is, thanks. And it is ALL about metadata. The same Samsung PR page that you posted explains that. But since you seem to be confused about what each standard do:

HDR10 uses static metadata. It specifies the maximum and average luminosity for the whole movie. So each frame is represented with luminosity depending on that static values. That means that a very dark movie with just a few very bright scenes will be darker than intender. To avoid that, modern TVs apply Dynamic Tone Mapping (DTM) that adjust each frame's luminosity based on the frame content. It usually works quite well except when it doesn't, and then you get clipping in very bright or very dark parts of the scenes. You can see the effect (exaggerated, of course) in the PR brochure you posted.

Both HDR10+ and DV contain Dynamic Metadata that the film editor includes in its movie and tells the TV what brightness to apply for each scene. That way, the TV doesn't have to guess and the result is more respectful to the creator's intent. It should (in theory) avoid clipping problems generated by the guessing algorithm of the Dynamic Tone Mapping.

Both HDR10+ and DV do THE SAME but in different and incompatible ways. No one is better than the other except one doesn't have royalties (HDR10+) and the other one has (DV). It would be fantastic to have a world with just one standard or if every major player supported both but the reality is that most DVDs are mastered with only DV and most of the big streaming platforms support only DV as well. Only Prime Video supports HDR10+ and in a limited set of titles and recently is releasing their new titles with DV as well. So in this actual realistic world, every owner of a TV which is not Samsung gets to enjoy each title more closely as it was intended because the TV supports DV. We, Samsung users, get the plain HDR10 version and the TV applies DTM, guessing the best luminance and doing a fairly good job, but it could be better if it supported DV.

About price, LG TVs are not more expensive than Samsung ones. They are comparable in price given a TV range (low range, middle range and high range) and characteristics and sometimes you find the LG model to be cheaper than the comparable Samsung one and viceversa. DV is just one license more that they pay with the other tens of licenses and patents that every TV manufacturer pay anyway. A TV supporting DV is not automatically more expensive than a TV which doesn't support it. Even chinese brands like Hisense and TCL support DV and they are cheaper than their Samsung counterparts. It depends on how each brand decides to control their profit margins. If Samsung decides, at some point, support DV, it won't make it more expensive just for that because it competes directly with brands that already support it that are in the same price or even cheaper than Samsung.

[MMIX]

Not only prime video supports HDR10+, but also Apple with iTunes movies (with blockbuster titles like Top Gun Mav) and Apple TV+ series, Google with YouTube and Paramount+. There are also new HDR10+ supporting devices like the new Apple TV 2022 and Google's Chromecast.

However, DV clearly remains the number 1 in terms of distribution.

[Peto Pedro]

I completely agreed with you about these standards specifics and differences btw  these two.. I don't really understand deeply how they work but I don't really care because I don't use any of them... The topic is and my explanation is that People must stop asking Samsung put DV into their TVs simple as that ... Because Samsung knows how people are deluded by DV so they don't want to be HDR "killed" ..

Many things in tech industries has been abandoned or left behind because of the one greedy typically usa company just because of the marketing

You understand things ans differences btw DV or HDR but bilions of people are stupid and go only along what is famous and popular .. And if the Samsung would put DV into their TVs everyone would only use that and HDR would be finished ..

As I said I don't use any of them

I have Samsung Q85T 4k120

And I have only connected laptop on it and when I turn HDR via Windows 11 it is kind of too much bright and washed out .. I can tune it but I really like SDR because blacks are more black ...

And I don't really watch movies where hd or dv is applied I don't even use any those boring tv subscriptions .. It is all fake these online subscription companies simply cannot fetch hd or dv ..

And lastly main thing is when people go to cinema where dv or HDR doesn't exist and movie is usually dark everyone is fine with it ..

If the movie has dark scenes the director made it dark on purpose and not force dark scene to be stupidly bright ..

Really don't understand this

People are gone crazy over this pointless feature in tvs.. 

[getaceres]

I don't like monopolies either and I would love for every streaming platform and Blue Ray editor to support as much HDR formats as available. If I had to choose one of the standards, I would chose HDR10+ because it's open and not controlled by a single entity. But the world doesn't work like that and in the real world, DV is king. There's a small chance that HDR10+ will gain some traction but the trend is the opposite, whith the few supporters changing sides and only Samsung, among the big manufacturers, refusing to provide DV in their products. And they don't do it for some sense of philanthropy or to protect some endangered HDR. They do it because they are a very big player and they know that not so much people care about HDR formats at all. So they get a few bucks of profit margin in every TV by not paying the license. In the end, most people don't buy TVs in which HDR makes any difference. They even have TVs in which HDR is way worse than SDR. To enjoy HDR you need a TV with high contrast and brightness and you only get that with FALD TVs and High End OLEDs, which usually are over 1000€. I don't know many people that will spend so much money in a TV so, for them, all this discussion is nonsense because they will be better with a TV that only supports SDR.

But then there are the enthusiasts. The technology geeks and the videophiles who want the best quality when watching movies and shows. Is this people that will expend thousand of euros (or dollars) in a panel and sound system so they can enjoy the best image and sound quality. And this people will surely notice the absence of DV in a brand like Samsung. And that's why they (us, to an extent), ask Samsung to implement it. Not because it's needed in most of their TVs, but because when you spend a LOT of money in a TV, you want it to have the best quality and the biggest number of features as possible. It's ok for you to use a high end TV as a monitor and don't care about movies but most people who bought your TV, did it with the main objective of watching them, and watching them as good as possible.

About cinema: sound quality is way way better than image quality in every average cinema. They have spent fortunes in sound systems with tens of speakers but most of them use old fashioned projectors with average (but clear) image quality. There are some cinemas which spend lots of money in projectors too, and this ones have HDR but it's not the common trend. And people don't go to the cinema because it looks incredibly good. They go because it looks BIG and it sounds great and loud. Something that they can't have at their homes. But an OLED display at home looks way better, but way smaller, than most cinemas out there. So there isn't so much need for HDR in cinemas right now but there are some of them which have projectors equipped with HDR and they are Dolby Vision mostly.

[Peto Pedro]

''But then there are the enthusiasts. The technology geeks and the videophiles who want the best quality when watching movies and shows'' 

Yes exactly so they have many brands to choose from no need to buy Samsung.. everyones choice. 

And blu ray ??  Does ppl still using plastic compact disc ??  Mghhh I really know anyome who still owns such ancient tech... I have stopped using that old fashion  in 2009.  

Samsung is not refusing  they are not like other companies which has nothing to do with HDR ... Samsung plays big role to support HDR and together with Vesa they improving it.  Samsung has DIGNITY  THey can afford not to have it. Other brands doing it becsue they are basically btches to Dolby to make more sales... Samsung doing just fine with sales even without it... 

Take a look at this amazing model Samsung Neo QLED 8K QN900B  it is insane no need some unimportant DV

By the way Windows 11  absolutely doesn't support DV only HDR  which nowadays most peole connect Laptop or PC to TV ..  

In cinemas there are no old projectors.. All cinemas in the wolrd had to switch to laser projectors becsue old fashioned ''FILM'' rotating projectors gone long time ago...  Many cinemas in small villges or small towns across the world had to close it becsue they would have to convert cinema to laser projectors which is very expensive ... Ans this was long time ago . In mine hometown they had to close it they had no money to convert it .  And the picture in cinmea meant to be darker to give cinematic impression not to watch movie crazy bright... And I always only go to IMAX becsue it is best picture ... When I tried to go small screens I just left and asked for refund it was total ***** audio and even video... THere are no any  cinemas with either HDR or DV whatsoever... Not sure where you have it from There is only Audio equipped with atmos and dolby cinmea video not dolby vision... 

[getaceres]

I think you've mistaken your needs with the majority of people's needs. You bought a medium-high end TV to use it as a monitor and you don't care about movies so you don't care about HDR, DV or whatever. Good for you. Samsung is perfect for you. What we, people that buy TVs to watch movies want, is for Samsung to offer a better product for OUR needs, not YOURS. 

So yes, fair enough. There are many brands and enthusiasts can choose from many of them BUT it's a shame to skip the fantastic S95B which doesn't support DV and have to go to the more expensive but more premium Sony A95K if you want it with QD-OLED. And before you say that it's more expensive because DV, it's not. Sony is always more expensive than Samsung for many other reasons not related to DV. Samsung competes directly with LG and prices between LG and Samsung are quite similar regardless of DV support. DV doesn't make a TV more expensive per se.

Yes, Blu Ray is alive and well and it's not an outdated or old technology because there isn't anything that can replace it yet. Streaming services are more convenient but the picture and sound quality is not even comparable to Blu Ray because it needs to be very compressed. So yes, Blu Ray is still a big player, even if you don't use it. Many people do. People that want to watch movies at home. Not people that use TVs as computer monitors like you. Again, your needs vs media lovers needs. Just because you don't use something doesn't mean it's useless.

And Samsung doesn't do it because of DIGNITY or pride or whatever. It's a company. They do it for MONEY. They want their standard to win so they don't have to pay royalties and I wish that were true but the reality is that DV has won. Period. There isn't enough content of HDR10+ vs DV and Samsung needs to acknowledge that. Or convince every major media company to support their format. And they are not very successful at it.

The QNED line of TVs are quite good. That's for sure but it could be better if they supported both HDR10+ and DV. What's the problem in asking for a brand to manufacture a better version of an already good product?

Again, your needs vs the rest. You bought a TV as a computer monitor. Millions of people don't do that. We have a monitor for the computer and a TV to watch media. A TV is mainly designed to consume media. You want to use it as a computer monitor? That's your choice. You don't care about movies or streaming services? That's your choice again. But TVs are mainly manufactured to be at your salon and to watch movies. And they should try to provide as much features as they can to support any media format. Including HDR formats.

And finally, there ARE Dolby Vision cinemas. It's called Dolby Cinema and it's a combination of Dolby Vision for picture and Dolby Atmos for sound. Just in my town, Madrid, there several of those cinemas. I would guess in other cities and towns there might be more. So even if not every cinema in the world supports it, there certainly are cinemas that do. 

[Peto Pedro]

Man whatever you say u writing here bible about some shty DV and trying to be smart ashol

I didn't mistaken anything OK I simply bought this model 55" because it cost me only £700 in January 2020 ok?

Nobody cares about pointless DV ESPECIALLY Samsung and ME .. I don't care about you sht m.ho away if u don't like Samsung simply go stick yourself into Dolby back door and its fake DV.. No one cares especially Samsung 

Samsung is only laughing at you crying over dv..

Quote :  

"Just because you don't use something doesn't mean it's useless " 

You basically answered question what you and all rest here crying over . 

Just because you creating rivers by crying over dv so sam won't have it doesn't mean it is useless   there u have it 

"There isn't enough content of HDR10+ vs DV and Samsung needs to acknowledge that. Or convince every major media company to support their format "

Man yo u completely don't understand meaning of hdr or dv  it is absolutely not any format . There is no content for dv nor hdr jesus man what the hell u talking about .. It does not matter if some pointless movie or serial is played . Dv or hdr is simply additional feature which user can youse or don't have to .. 🤷‍♂️ 🤦‍♂️ Jeez man you confusing the actual movie files formats with picture enhancement features which has nothing to do with support or format . You just only apply it or not that's why you still can turn it off and watch SDR mode 

"But TVs are mainly manufactured to be at your salon and to watch movies "

Jeez man u defo 60 years old old fashioned .. Why I would have milion monitors at home when I can have one and do everything on one TV monitor 

Jeees please stop with you pathetic nonsense .. 

4k120tv and 8k tv are basically monitor nowadays .. There is no difference btw standalone little monitors ..

No man no one cinema has dolby vision you talking again nonsense .. Cinema is either dolby cinema with d atmos, then is IMAX which is 1000 better than poor dolby cinema and then there are 4DX then screenX ,

See ya 

[MMIX]

I have since release the new Apple TV 4K (2022) with HDR10+ support and I can confirm that under Apple TV+ and 4K movies under Apple TV/iTunes more and more HDR10+ support is added. What Apple is putting in place here without much announcement is genius. A real push of HDR10+. I still have a DV TV (LG) in parallel and the difference is not visible what speaks for HDR10+. Thanks to the high bit rate of Apple TV, the picture is really brilliant.

However, it is still not enough to compete with Dolby Vision.

[Scrat33700]

100% agree with you! Without dolby vision or better imax compliance samsung tv will be always behins others like sony, lg… that’s pity !

Please wake up sam sam, your policy is old fashon !

[IztokSlo]

I agree with you. Samsung has to upgrade TV with  Dolby Vision. I have 55QN85B (2022). If my TV doesn't get Dolby Vision support I will never buy Samsung TV again.

No one support HDR10+:

Netflix: Dolby Vision and HDR10

HBO Max: Dolby Vision and HDR10

Paramount+: Dolby Vision and HDR10