I’m convinced I’ve uncovered the reason Samsung deliberately delays One UI updates for older devices whenever a new S-series model is released. Let’s be honest—Samsung knows exactly what they’re doing. They strategically stagger these updates because they understand that modern smartphone upgrades are no longer groundbreaking. Instead, they’re incremental at best, offering little more than a polished version of the previous model with a handful of minor enhancements.
By holding back updates for older devices, Samsung ensures that the allure of the latest software remains exclusive to their newest flagship. If they were to roll out updates simultaneously, consumers would quickly realize there’s little incentive to upgrade. Why spend hundreds on a new device when the second-hand market is flooded with older models that can run the same software at a fraction of the cost? This calculated move protects their sales and keeps the hype alive for their latest releases. It’s a smart business strategy, but one that leaves loyal customers questioning whether they’re truly getting value for their money.
