After re-reading cormar's reply I think he meant what.. should.... they list it as? Then he gave a list of iterations the last being ST2094-40. My guess is they will just simplify it, and list it as, ST2094. it is their own invention, so I'm sure they would just go with ST2094. It's sad that they don't care enough about thier own customers to at least give some indication of.....if.....or when..... the standard will be implimented on their 2017 TV's that are capable of using it. They promised, even on their own website, they said so. How much does it cost to keep loyal customers updated. If it's a year from now, I don't care, near as much, as not being informed at all.