Personally I see it like this, being a photographer and videographer I use professional cameras. I have many smartphones including pixel 8 pro, iPhone 15 pro max and several samsung devices including the S24 Ultra. I should also say that I am a person of colour and I found most phone cameras make myself and family members look totally off in skin tone including the pixel which was claimed had been tuned to give accurate results. Far from it, in fact they give terrible results, either too dark, way too light and shadows and highlights look terrible and over sharpened. The S24 ultra gives me the best colour reproduction of any other smartphones with the Sony phones being close but in manual mode. If the phone screen is over saturated and hyper colour rich artificially then when you do take a photo no matter how good the cameras are on your phone screen they will look off and completely over saturated. So you need a screen that shows the true colours as close to reality as possible otherwise you might believe the photo is rubbish but it might just be the screen that makes it look rubbish. I have taken photos and videos from my iPhone 15 pro max to edit in Adobe Premiere Pro and they were totally different from what I saw on my iPhone screen, they were blown out massively and almost unusable but with a lot of editing and colour grading I managed to save them to use in my project. So I understand that some consumers want a screen that is super saturated but then other things will suffer. I agree that vivid is very close to the natural profile and I can see that but for me personally I enjoy the more realistic colour of the screen but I understand I'm in a niche scenario perhaps. I would also say that it's much easier on my aging eye's and I suffer with a lot less eye fatigue now.
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