I had the ssd 970 evo plus running up to 60c. Keep an eye on your cpu gpu temps using afterburner, and use a plugin that can monitor your ssd temp sensors (such as librehardwaremonitor). This is useful when running anything in full screen.
The main culprit for me was likely the ssd heating up as a result of being trapped between the cpu and gpu at load.
Full case fans maxed out or extra fans may help a little. Keeping your graphic card cool if you have one with it's own fans at constantly much higher settings. Perhaps even turning 'zero fan mode off' on your graphics card. To consider all hot air being expelled outside the case, turn it off if available from your power supply also. Consider trying out a bulkier nvme radiator to keeps it slightly cooler, or pointing fans constantly at the ssd.
Changing the position of the ssd inside the case completely, such as moving it to the bottom if there's an ssd or nvme slot may prove more effective. The only other option after that if none of the above helps, is probably to just to go for a cooler last generation model of ssd, or newer generation drive known to run cooler, or limit your settings in whatever you are running at load.
