Why are american deals to buy the phone so much better than the UK?

[Nado_88]

I would like to upgrade but looking at the deals between UK and US, the difference is massive! Unfair really

[Tourbillon De La Vie]

What's the difference 

[GusB]

US is dominated by Apple - they need higher incentives to bring people over to the better side 😊

[Nado_88]

And why am I paying the difference out of my own pocket, it's cheaper to get a phone shipped over than buy one here, they lost me as a customer. I was willing to buy and I can afford it but I won't based on principle. Robbing us blind

[Rajsahab]

Something wrong in Samsung trade in deal price, i have attached screenshot of it. galaxy s23 ultra trade in price

[Nado_88]

200 pounds different at least!

[JAMES4578]

 The US is also a bigger market and there  may will be differences in costs, also need to factor in exchange rates and the fact that US prices are quoted pre sales tax. Tech goods are generally more expensive in Europe.

[Vetri]

US is a much bigger market so Samsung is hard after Apple trying to win their customers, UK never had attractive deals like US did. Also we have had to deal with exynos for years

[Moiramon]

Samsung ain't going to lure many Apple fans over. They need to keep an eye on all the Chinese brands snapping at their heels

[Rajsahab]

256gb price is higher than 1TB, that's a joke