Bang on the money regarding more like iPhone! It's utterly ridiculous. Gonna be totally honest, I've never paid full price for any Samsung devices since the wonderful S105g from 2019. I know there are phones out there with better cameras and less laggy. Not afraid to try something different if it comes to that. I paid £500 for my S23 ultra 12g 512g back in January which was a steal. I do enjoy using it but would love it to be much lighter. Even if the S25 models are amazing, If I want one, I'd hold out for a while and grab one on the cheap as you'll always find a bargain somewhere. Besides, this S23 ultra is still a great phone to use but these little things (AOD), are a ball ache. Not sure who Samsung are trying to impress..