Whoop whoop!
I currently see Samsung more as an "Intergrated Services" company than a hardware sellers (Okay, its services though hardware

). I personally like the direction Samsung takes with that. The services that comes with your products continue to improve for its lifecycle - Which means that we basically get better products over time

Which inspires me to buy new and different Samsung Products to expand my experience.
What is even better is that the platform is open for partners and the competition, so you aren't effectively "Vendor Locked" (For me that's kinda a requirement before I buy myself into an ecosystem

).