My head wasn't "turned" by the discounts, I prefer the os and general functionality so I am not throwing my dummy out of the pram about losing Bluetooth in the spen; but so what if it had, if they're going to give me huge financial incentives to buy the phone, I will. As I said, I tried the xperia 1 vi, and actually the xperia 1 v as well, and you know what, the Xperia 1 v open box from amazon, was more than I paid for my S25 ultra, but with only 1 more year of security updates, I am not particularly clever but that seems like getting the s25 ultra without Bluetooth functions in the spen, something many people didn't utilise, doesn't seem like a bad deal to me! If I had to pay more, I would, because I like the os but thankfully I am in a position where I don't have to pay so much, if apple came along with the same deal would I swap over, no, because I prefer android and my android phone of choice is a Samsung, they aren't holding a gun to my head and if their "tactics" work for me, I'll buy. I don't like that they have lost their messaging app, I would be even unhappier if Google pics replaced gallery like it has on the Xperia 1vi, that was a factor in me not keeping it, as well as price, even though it does have a memory card slot, but I would think about whether I could live with that and if I couldn't, I would look for other options not whine about it like I was the only person a worldwide company with millions of customers needs to consider