So I went to the notices section in my Samsung Members inbox area and here is the notice I remember reading.
Game Launcher App name change 26/10/23
Hello.
We'd like to announce that at the end of October, the Game Launcher service will be renamed "Samsung Gaming Hub."
Gaming Hub aims to be a gaming platform that not only automatically groups your installed games and provides various convenient features, but also provides a more diverse gaming experience. We'll be providing you with many different features over time, so we hope you'll stay tuned and support us.
1. The service will be named Gaming Hub starting with Android OS version 14, and earlier OSs will also be updated sequentially. (Please note that on some OSs, "Game Launcher" and "Gaming Hub" may be used interchangeably in certain menus.)
2. With the app name change, legal texts including the Terms and Conditions and Privacy Policy will also change the service name to "Samsung Gaming Hub.
3. This is a separate service from "Samsung Gaming Hub" on Samsung TV, which is available in some countries, and syncing, etc. is not supported.
If you have any questions about the app name change or other services, please leave your inquiries through Gaming Hub (Game Launcher) > More > Settings > Contact Us. We'll do our best to continue helping to make your gaming experience more fun and valuable.
Thank you