YouGov votes Samsung as world's best brand again

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Samsung has just been named the world’s best brand in YouGov’s Best Global Brands 2025 rankings. That’s right - out of countless brands worldwide, Samsung has taken the top spot for the second year in a row.

This recognition comes straight from the voices of over 1 million consumers across 28 markets, who have rated brands on key attributes like quality, reputation and customer satisfaction. According to YouGov CEO Steve Hatch, “Brands have never been more important – and in today’s dynamic marketplace, where consumer sentiment can make or break a company’s success, understanding brand perception is imperative.”

And there is no doubt that Samsung understood the task at hand. From an emphasis on seamless device interconnectivity, to cutting-edge AI developments like Cross App Action, Now Bar and Now Brief, they continue to push boundaries in what customers can expect from their favourite brands.

So, here’s to another year of staying on top and for your confidence in Samsung as a brand. Let’s keep making magic together!

The Community Team 🤝