I currently own both a Samsung S20 Plus and an Apple iPhone 13 Pro (for work purposes).
I greatly prefer the compact design of the 6.1" iPhone 13 Pro and I would be thrilled to have a Samsung S23 with a 6.1-inch display. However, Apple offers all the top-notch features found in their larger Max version on their smaller 6.1-inch model. Why doesn't the S23 offer this? It would be perfect!
My Apple 13 Pro boasts a generous 1TB of storage and possesses all the advanced features found in the larger phones.
On the other hand, Samsung's S23 only offers 256GB of storage, which is a significant downgrade. Nevertheless, this is the size that feels most comfortable in the hand and pocket. If the S23 were offered with the same specifications as the Plus or Ultra versions, I would be willing to pay extra to enjoy the smaller form factor.
To be honest, I ended up choosing the S20 Plus primarily due to the attractive incentives available at the time (even though I preferred the S20), such as additional RAM and camera features. However, my real desire was to have a smaller device without sacrificing any features, which Apple offers with their Pro 13 model.
I absolutely love the Apple Pro 13 with its 1TB storage—it's the perfect size, just like the S23.
I sincerely hope that Samsung considers creating the S23 with the same equivalent specifications as the larger models, similar to what Apple has done with their Pro lineup.
It seems that Samsung is heavily focused on promoting larger devices, and as a result, the incentives make the S23 seem unappealing. I really don't want to switch to Apple just to get a feature-rich device in a smaller form factor.
In summary, the Apple 13 Pro provides a 6.1-inch display but offers the same features, and even more, compared to the S23+ with its 6.6-inch display.
The S23 with a 6.1-inch screen is the ideal size! It just needs to have the same features as its larger counterparts!