"The launch of the Galaxy Fold will herald the arrival of a whole new category of smartphones, introducing one of the most meaningful innovations in smartphone technology in the past decade. Samsung released a new video on April 15, ahead of the commercial launch of the device.
This video dramatises the device’s unique trait, the foldable screen, through a powerfully crafted dance performance, created by world-renowned choreographer Amy Gardner.
The film follows a dancer as she breaks free from rigidity and physical constraints. She moves through a period of self-exploration and into a state of self-realization that manifests in a powerful dance sequence. The film then resolves with the reveal of the Galaxy Fold, clasped in the dancer’s hand. The music is a modern reinterpretation of ‘Tom’s Diner’ from the critically acclaimed artist Santigold."