After having my watch for only 6 months my strap also broke and it was sent to Samsung South Africa, one of Samsungs technicians assessed the watch and responded by stating the following "your units warranty is void due to physical damage." I was very disappointed as i think this is a design fault that Samsung needs to address urgently. My watch was not being abused as they made out to be. I agree with you that these watch straps should have a more robust design and hopefully Samsung will address this issue urgently.
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