Not near my TV and relatively new, but I will respond quickly to you that my own Frame comes on in the last mode that it was in, i.e. if it was in Frame/Art mode then it comes On in that mode. But someone else will have to tell you HOW if you can't get this to work yourself. EDIT: When not in Art mode, I believe the set will default to the first icon in your Home list of apps. For example, my first icon is DirecTV, so when not in Art mode the TV wants me to turn on my DTV tuner. I believe that if you want e.g. Netflix to be preferred, then you down-arrow in your Home row and Move or Remove apps there until you have Netflix in the #1 spot.
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I am brand-new to a 2017 65" Frame TV, and perhaps my comments are out-of-sync with European models, but here goes anyway: 1. Of course you need to have Ambient Light Detection turned ON (General>Eco Solution) and I found that I had to fiddle with Minimum Backlight in that area to get my Frame to display properly. 2. The built-in Settings are by themselves inadequate to set-up my Frame--I've needed also to get SmartView installed to my iOS device to control color temp and brightness, among other things like motion sensing. As someone new to the Frame but also to Samsung TVs in general, despite that I've forgotten more about adjusting TVs than most people know, this set has been a challenge to figure-out! But now that I have I do love it!
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