I agee, the customer friendly way of doing this is to add/sell Dolby vision on the Samsung market place to cover the license fee. I understand the will to use an open source format, but fighting Dolby vision by sacrificing user experiqnce/satisfaction is never a good choice. All brands with a software implementation of Dolby vision have support for HDR10+, so Samsung should do the same, and at the same time lobby HDR10+ and gain adaption amongst other tv brands and streaming services. Maybe, they don't see this as an issue, because of all users feeling the same way, there is only a small group of users that take their valuable time to let Samsung know about how badly this affects their brand. One of the reasons I buy "premium" products such as released by Apple and Sonos is their software support, adding new valuable features for the lifetime of the device. That's not my experience from owning several Samsung TVs. It's actually pretty early 2007-ish about the whole "We release a new version of Tizen every year, only for the new products". And if Samsung is a brand that doesn't care about European users, and have their largest customer base in Asia and they don't care; then Samsung needs to think about how they can get a bigger market share (maybe by start caring). One other thing that I absolutely hate is the pre-installed apps that I can't delete. Terrible user experience! My recommendation for Samsung would be to either release an update that included Dolby vision as an optional update, or to sell it as an add on to existing models that support HDR10+. If they are worried about the cost, then add a margin to cover the dev cost. Over and out.
