The company has also unveiled a cheaper mobile-only plan to cater to the Asian audience who watch a lot of TV on their phones, even at home. The offering started in India in 2019 and has since expanded to other countries such as Indonesia, the Philippines and Thailand. (Amazon (AMZN) has also picked up on the trend by launching a mobile-only plan for Prime Video in India last month.)
Peters said Asian viewers have also helped the company develop new technology that it has since rolled out worldwide. For example, someone trying to learn a foreign language might want to watch a program more slowly. That prompted Netflix to introduce the ability to change video playback speed, which is now available worldwide.
The difficulties of going global
As competition continues to increase, the need for new content has only grown. In recent years, Netflix has lost parts of its catalog to studios that have launched their own streaming services (including HBO Max, owned by CNN’s parent company WarnerMedia). Stocking up on original content allows the company to hedge against the risk of losing subscribers to competitors. just visit drakorindo
