Ive found a youtube video which captures what im seeing on my new S24 Ultra - https://www.youtube.com/watch?v=OtyW2Av7rBI and https://www.youtube.com/watch?v=w5KXeTpUbac

When not looking perfectly straight the display doesn't look correct on white backgrounds. On my previous device this was fine but I've also checked a few in store and it seems they have the same issue.

Is this a known issue or is there a fix planned? Seems that every display is like this?