It depends on if your wanting a mid range phone or go up a level to flagships.
Available disposable income may play a part.
Also what you want out of the phone and it's aesthetics.
My suggestion is to create a shortlist and then look at YouTube reviews and ultimately visit s Samsung Experience Store or Network Store and have a play with the retail demo models.
Enjoy your journey
Current Phone ~
Samsung Note 20 Ultra 5G SM-N9860_256Gb SnapDragon 865+
Samsung One Ui 3.1/ Android 11.