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Samsung wins 48 Awards at IDEA 2020

Community Manager





Samsung Electronics has picked up an incredible 48 awards at this year's International Design Excellence Awards (IDEA). The scoop included a Best-in-Show, as well as one Gold, four Silver and four Bronze awards. Now in its 40th year, IDEA is one of the most prestigious programmes in the world, dedicated to showcasing exceptional contributions to design strategy, branding, digital interaction and more across a range of industries. 



It is hosted by the Industrial Designers Society of America and the judging jury receives submissions from thousands of teams each year. These entries are reviewed against a selection of criteria, from design innovation and aesthetics to how the products benefit users and society. Let's take a closer look at where Samsung came out on top.


The BESPOKE Family Hub UX won Gold for its innovative design, which enables users to create and share recipes, showcase photos, control smart home appliances and more, while the BESPOKE Refrigerator, which allows users to customise colours and materials, picked up a cool Silver. The pair was also honoured with the IDEA 2020 jury's Best-in-Show award for their consumer-centric designs. 




Other highlights included a Silver for Samsung's Upcycling Solution for TV Packaging, which encourages users to upcycle the boxes of lifestyle TVs into small furnishings such as a TV stand or cat tower. The concept had already won 2020 CES Innovation Awards in January for contributions to recycling and environmental protection awareness.


Silver awards were also given to the Q950TS∙QLED 8K TV and The Serif Visual Identity System for high quality immersion and visual strategy innovations, while the Galaxy FoldInfinite Line™ Oven, The Sero Visual Identity System and Inclusive IoT each won Bronze


Awards in Detail at ‘IDEA 2020’

Gold (1) BESPOKE Family Hub UX
Silver (4) BESPOKE Refrigerator
Upcycling Solution for TV Packaging
The Serif VIS (Visual Identity System)
Bronze (4) Galaxy Fold
Infinite Line™ Oven
The Sero VIS (Visual Identity System)
Inclusive IoT


Well done Samsung Electronics! Have you used any of the winners? Share your thoughts in the comments below.

The Community Team  🤝


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