They are white. Initially it didn't state but in the UK it now says buds(white). I've watched reviews on YouTube and the buds look great.
looks like they have run out of White buds, as it clearly states that they will send me black to match my phone.
I recieved mine yesterday I'd prefer black to match my phone and watch, they should have done this in the first place, rather the just give out white ones, I know it's free but hey ho